A world made sexy examines museum exhibitions art books magazines films and television to explore the popular rise of eroticism in america and across the developed world. Eroticism is a constant presence in modern society encompassing almost every aspect of our daily lives it is a product of one of the major commercial and political enterprises of the twentieth and twenty first centuries the cultivation of desire desire for sex desire for wealth desire for entertainment paul rutherfords a world made sexy looks at modern civilization39s ongoing . A world made sexy is a clear and lucid account of how sex came to permeate popular culture in the late twentieth century rutherford demonstrates considerable expertise in advertising history nonetheless the book is written for an interdisciplinary audience and should appeal to anyone interested in the question of why sexuality plays such a prominent role in commercial culture . Title world made sexy freud to madonna format paperback product dimensions 336 pages 882 x 582 x 074 in shipping dimensions 336 pages 882 x 582 x 074 in published 11 aout 2007 publisher university of toronto press scholarly publishing division language english. A world made sexy in this book paul rutherford argues that this phenomenon is a product of one of the major commercial and political enterprises of the twentieth and twenty first centuries the creation of desire for sex for wealth and for entertainment
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